Empowering the world of literature through technology.
Book rights are the economic and strategic engine of the publishing industry. Beyond the printed page, they determine how a story travels across formats, languages, and markets. For publishers, authors, and agents, rights are not just legal frameworks—they are opportunities to expand a book’s life, reach new audiences, and unlock additional revenue streams. Understanding how …
The publishing industry is undergoing one of the most significant transformations in its history. Faced with changing consumption habits, digital acceleration, and new competitive pressures, publishers are no longer relying solely on traditional book sales. Instead, they are building multi‑layered business models that combine intellectual property, technology, services, and experiences. Diversification has become essential not …
Read more “The diversification of publishing: how publishers are expanding beyond the book”
Online advertising is entering a new era defined by automation, privacy‑first design, and formats that blend seamlessly into digital experiences. As user behavior shifts and platforms evolve, the future of advertising will rely less on intrusive tactics and more on relevance, context, and emotional resonance. Brands will need to adapt to a landscape where attention …
Read more “The future of online advertising: intelligent, immersive and hyper‑personalized”
Audiobranding has become a defining pillar of modern brand strategy. As audiences navigate an environment saturated with visual stimuli, sound offers a unique pathway to emotional connection, memorability, and differentiation. A strong sonic identity is no longer optional—it is a strategic asset that shapes how a brand is perceived, remembered, and experienced across every touchpoint. …
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Video podcasts have evolved into one of the most influential formats in contemporary digital communication. They merge the depth and intimacy of traditional audio podcasting with the visual impact of video, creating a medium that is more engaging, discoverable, and strategically versatile. As platforms like YouTube, Spotify, TikTok, and Twitch continue to expand their support …
Read more “Video podcasts: the hybrid format reshaping digital media”
The VAT applied to books within the European Union is one of the most complex and uneven fiscal frameworks in the cultural sector. Although the EU provides a common regulatory foundation, each member state sets its own reduced, super‑reduced, or even zero rates. The result is a diverse landscape that affects publishers, booksellers, distributors, and …
Read more “The VAT on Books Across the European Union in 2025”
In an increasingly digital world, chatbots have become essential tools for companies, institutions, and platforms that want to offer instant support, automate processes, and improve user experience. Although they are now everywhere, many people still wonder what a chatbot really is and what it can do. This article provides a clear and updated overview of …
A Practical Guide for Modern Product Teams In the world of digital products, innovation moves fast. Teams need to validate ideas quickly, reduce risk, and learn from real users before investing heavily in development. This is where the MVP—Minimum Viable Product—becomes one of the most powerful tools in modern product strategy. An MVP is not …
The global book industry entered 2025 in a state of accelerated transformation. After years of volatility—driven by the pandemic, digital adoption, shifting consumer habits, and the rise of social‑media‑driven discovery—the sector is stabilizing while redefining itself. Print remains resilient, digital formats continue expanding, and AI is reshaping workflows across the publishing chain. The following insights …
Innovation, Rights, and the Future of Global Publishing The London Book Fair 2026 (LBF) is shaping up to be one of the most influential publishing events of the year. With an industry undergoing rapid transformation—driven by artificial intelligence, digital accessibility, and the expansion of global markets—this edition promises to be a turning point for publishers, …
A Turning Point for Inclusive Digital Reading The digital reading landscape in Europe is undergoing a profound transformation. With the European Accessibility Act (EAA) coming into force in 2025, publishers, platforms, and creators are entering a new era—one where accessibility is not an optional feature but a fundamental requirement. For companies like Bookset, which champion …
Tradition, Education, and Emerging Digital Pathways Tajikistan’s publishing industry is modest compared to other Asian markets, but it plays a crucial role in cultural identity and educational development. In 2025, the sector reflects both resilience and transformation, balancing traditional print with the first steps toward digital distribution. 📊 Market Size and Growth Outlook 🧠 Editorial …
Tradition, Transformation, and Strategic Outlook Hungary’s publishing industry remains a vital part of its cultural landscape, balancing strong literary traditions with the challenges of digital transformation. In 2025, the market reflects both stability and structural change, shaped by consumer preferences, technological adoption, and regional positioning. 📊 Market Size and Growth Outlook 🧠 Editorial Infrastructure and …
Trends, Growth, and Editorial Opportunities The holiday season has become one of the most important commercial windows for the audiobook industry. In December 2025, sales and subscriptions reached record highs, reflecting both the maturity of the market and the cultural shift toward audio-first storytelling. 📊 Market Growth and Seasonal Impact 🎁 Subscription Models and Holiday …
Bilingual Strategy, Digital Growth, and Regional Influence Hong Kong remains one of Asia’s most dynamic publishing centers, blending a rich tradition of Chinese literature with global editorial trends. In 2025, the city’s book market is evolving through digital transformation, multilingual expansion, and a growing emphasis on infrastructure-first publishing. 📊 Market Size and Growth Outlook According …
